FoogaPlan stems from the brutal honesty of Minimal Art: clear, lively, and pretentious.

A focus on a more relaxed European aesthetic clashes with the saturation of stimuli in modern life. Everything moves so fast out there.

It's an ode to design and creativity: to the art of creating. An alternative to fleeting trends and the ephemeral nature of things.

We love creating collections that stand the test of time, that are here to stay and become part of your capsule wardrobe. We bring to life garments that you can't go wrong with and that become the key pieces in your everyday life.

This is about saying a lot with a little, about making it look easy without actually being so, about having a good time. It's about you talk and we do, mixed with a bit of doing whatever we want.