S T O R Y T E L L I N G
FoogaPlan part of the brutal honesty of Minimal Art: clear, alive and pretentious.
An approach to the more relaxed European aesthetic, which collides with the stimuli saturation of modern life. Out there everything goes very fast.
It is an apology for design and creativity: the art of creating. An alternative to passing trends and the ephemeral nature of things.
We love creating collections that stand the test of time, that are here to stay and are part of your capsule wardrobe. Give life to garments that do not make you doubt and that are the key piece of your day to day.
This is about saying a lot with little, about making it seem easy without being so, about having a good time. You talk about it and we do it, mixed with a bit of doing whatever we want.